Learning Outcomes

Making the Best Use of SMS Marketing

Mobile App Engagement

Understanding App Promotion

Making Your Mobile App Work For Your Users

Lesson Summary

In this module, you will learn about SMS marketing and how to optimise your app store landing page for increased discoverability. We will also examine the impact of mobile install ads on app engagement and visibility. You will recognise the value of developing and testing apps on low-end devices and in different network environments.

Promoting User Engagement on Mobile Applications - Course Assessment

Learn how to boost user engagement for mobile apps and improve app store optimisation in this free online course.

Promoting User Engagement on Mobile Applications

Mobile apps have firmly established themselves in our daily lives thanks to their ability to offer entertainment and valuable services. This development course will equip you with strategies to enhance user engagement on mobile platforms. It provides practical insights for creating a user-centric mobile app experience, from leveraging SMS marketing to understanding app promotion and optimising app store landing pages for more downloads.

Reach Your Audience With An App Campaign

Taking Your App Global With Localisation

Fostering Mobile App Interaction

Utilizing Creative Assets

In this module, you will gain a deep understanding of what it takes to promote and market your app successfully. We explore strategies for leveraging social media and paid advertising to increase downloads, user engagement, and revenue. You will be equipped with the tools and knowledge to create a mobile app promotion strategy that drives results.

App-solute Success: The Art of Mobile App Promotion - Course Assessment

Unlock the secrets of boosting your app's reach, engagement and revenue with this free online course.

App-solute Success: The Art of Mobile App Promotion

This is a game-changing course that teaches you how to boost the visibility and value of your mobile app. We provide cutting-edge social media marketing strategies and ad campaigns designed to drive user engagement. Whether you're a seasoned app developer or are just starting out, this course is packed with invaluable tips that can transform your app from a hidden gem to a must-have download. Enrol to enjoy the thrill of ‘app-solute’ success.

Developing and Launching Apps

Monetising your App

App Store Optimization

In this module, you will be introduced to the business of mobile applications and successful strategies for overcoming common challenges. You will learn how to price-paid apps and monetize a free one using Ads and in-app purchases. Finally, you will be introduced to App Store Optimisation and learn to manage app listings for better store rankings.

Mobile Action Tool

Designing your App to Ensure Virality

Creating an Effective Landing Page

In this module, you will be exposed to diverse tools, tricks, and techniques for promoting your app to make it take off. You will also be introduced to Mobile Action, and similar tools for collecting and analyzing data from your app, to assess your app's performance. You will also learn to create effective landing pages and manage app reviews.

App Case Studies

Social Media Automation

Publicizing your Mobile Apps

In this topic, you would learn about optimizing your App's landing page, by learning from the success and shortcomings of some sample listings. You will also learn to automate the process of marketing your app on Facebook, Twitter, and YouTube. Finally, you will learn to use various media forms to gain publicity for your application.

How to Market your Mobile Applications – Course assessment

Learn proven strategies for marketing and earning income for your mobile apps in this free online course.

How to Market Your Mobile Applications

No matter how relevant or well designed a mobile application is, the number of downloads, users and revenue is determined by how well you market it. This course covers every step in marketing a mobile app, from successful methods for designing and launching apps to techniques for gaining, retaining and monetising users. You will also learn to leverage social media and various other ways to gain needed publicity for your application.

6 Best Penetration Testing Courses in 2025

Coursera’s New Deal with Google Could Cost the Company Millions

Coursera Q4 2025: 197M Learners, ~$197M Revenue, ~$27M in Losses

9 Best GIS Courses for 2025: Navigating Spatial Data

A Decade of MOOCs: A Review of MOOC Stats and Trends in 2021

7 Best Autodesk Maya Courses for 2025: Exploring 3D Animation

Open edX Conference 2024: Program & Speakers

10 Best Organic Chemistry Courses for 2025

Stanford Medicine Offers Courses with Free Certificate & CME Credit

Duolingo’s Restaurant Side Business Tops $1.3M

31 Most Popular Online Courses Starting in June 2024

Coursera Growth Stalls, Leadership Changes as Stock Hits All-Time Low

Miro Acquires Reforge: This Is Not an Edtech Deal

Coursera Lays Off ~150 Staff After Udemy Merger

Why Duolingo is Worth More Than Coursera and Udemy Combined

Udemy Announces Layoffs Without Saying ‘Layoffs’